We do business design.

We design and execute business solutions through assembled expert teams.

Our human centred approach turns insights about people and markets into strategies, models, products and services that are innovative, feasible and sustainable.

We operate a project-based model, individually assembling tailored teams for each challenge.

There's always a next. The absolute must do now, even when change feels like stepping out of the slipstream. That's not only where the true challenge lies but also the edge.

While business transformation has undeniably entered a new phase, our role remains the same: to design businesses that are ready for what comes next.
Today that next also leads to AI transformation.

You might want to know more about what we are and how we do, and who knows, possibly even have your project join the list of exclusive brands and organisations that our collective has delivered joy to.

Please do call us, set up a get together and tell us about your story, ours is made with those below.

Brands and organisations that our ‘designers’ have already worked with include

International Olympic Committee
Reebok
Apple
COP
RTP
Nike
Netjets
Omron
Adidas
Merck
EDP
UCI World Championships
FINA
Tyco
PT Institute of Sports
Mondo
CDP
Novotny Michal
ENGSO
Deloitte
COBUS
PwC
CP Railways
Starbucks
Coca-Cola
Renova
Al Jazeera
Embraer
Haitong Bank
KPMG
Toyota
Nissan
Novobanco
Honda
Capgemini
SOL
NOS
UIM F1h6O
Lexus
Arab bank
The Navigator Company
Lego
STCP
Vivo
The one - furniture
Brisa
Nobel Biocare
Jordan Tourism Board
Altice
Schonbachler
Dior
Amgen
Amorim
Aston Martin

All selected cases are primarily and exclusively based on our ’designers’ first hand experiences, whether these events happened in a team context or solely by one individual operating in another set up. They are here to best depict good examples of effective solutions, applied to different situations, and by no means, pretend to be appropriated by Workaboutdesign. The fact that remains is that it was experienced by someone that could be integrated in a Workaboutdesign team working for you, and that is the true relevance of the Workaboutdesign concept. We all are the sum of what we have done and shared.
Also, some of these events could still be under a NDA and can only be partially revealed. And more, given the current nature of the internet AI world, we are removing a substancial amount of information and showcasing, towards a more private interaction with those who want to know more about us. Reach out and if we could be a match, a private presenting Workaboutdesign will be sent to you.

Workaboutdesign uses the Hollywood model, every task force is assembled, each individual expertise selected, to specifically work on your story and design the best possible results. We call designers all of those who collaborate to positively achieve solutions to challenges.

Architects, film makers, web developers, lawyers, marketeers, graphists, writers, programmers, engineers, musicians and artists are known to have been part of the notion that makes us just… different.

– Design is mindset, each single expertise is the tool. –

There are so many different parts of premium expertise to plug into your business,
besides looks.

Founders' photo inside an old Swiss factory.

We started workaboutdesign in 2015 to make design transversal to both businesses and the makers of business solutions. We had our ups and downs and else, like most knowledge ideas do. By now we are known to have a not so common approach. These days everyone is talking and doing something AI therefore we had to rethink and remake what we decide to put out there to be fetched.
Mostly we believe it will still be, see you soon, let’s talk it out. Let’s FOCUS on that. Natural Intelligence.

What is Business Design

Business Design is the discipline of applying design methods and thinking to shape, improve, or reinvent business models, services, products, and organisations with the goal of creating value that is desirable for people, viable for the business, and feasible to deliver.

Plain Definition

Business Design connects strategy, innovation, and design to turn insights about people and markets into sustainable business solutions.

What It Focuses On

User value → Understanding real customer needs, behaviours, and pain points
Business value → Revenue models, cost structures, growth, and competitive advantage
System thinking → How products, services, processes, and teams work together
Execution → Turning ideas into implementable, testable solutions

Typical Activities

Customer and stakeholder research
Value proposition design
Business model innovation
Service and experience design
Prototyping and testing (concepts, services, business models)
Aligning strategy with design and technology

How It Differs From Related Fields

UX/UI Design:
Focuses on interfaces and experiences → Business Design goes beyond to business logic and strategy
Business Strategy:
Often analytical and top-down → Business Design is human-centred and iterative
Service Design:
Focuses on services → Business Design integrates services with business models

Our business design deliverables

Ideation design concept
Legal design solidity
Finance design flow
Placement design People
Brand design singularity
Communication design voice
Web design presence
Film design humanisation
Product design reality
Architecture design living
App design relationship
IT design functionality
Apparel design dress up
Information design where to
Efficiency design results
AI design transformation

Besides Looks

Our Business Design approach is grounded in the belief that strong businesses are not only strategically sound, but also clearly designed systems of value. In these principals, we translate the idea of “good design” into a consulting + maker framework for building modern, human-centred, and sustainable organisations.

Innovation with Purpose

We design business innovation that is meaningful, not decorative.
Our work focuses on creating new models, services, and experiences that respond to real market shifts and emerging needs.

Value that is Useful

A business must exist to deliver clear value.
We ensure that every strategy, service, and offering solves a real problem for customers, stakeholders, and society.

Strategic Clarity and Understanding

Good Business Design creates systems that are easy to understand and engage with.
We translate complexity into clear propositions, coherent journeys, and aligned business narratives.

Seamless Experience and Reduced Friction

The best-designed businesses feel effortless.
We optimize customer and employee experiences by removing unnecessary friction across touch-points, processes, and operations.

Trust through Honesty

Business Design must be transparent and ethical.
We help organisations build credibility through honest communication, realistic value exchange, and responsible design decisions.

Long-Term Relevance

We design for durability rather than trends.
Our focus is on creating business models and service systems that remain resilient, scalable, and future-ready over time.

End-to-End Coherence

Every element of a business must work together.
We ensure consistency across brand, service delivery, customer experience, and operational execution.

Responsibility and Impact

Business Design includes environmental and social accountability.
We embed sustainability, accessibility, and inclusion into the foundations of business strategy and service design.

Simplicity and Focus

Less, but better — applied to business.
We help organisations prioritise what matters most, simplify offerings, and design lean systems that maximize impact.

Human-Centred Systems

At its core, Business Design is design for people.
We ground every decision in empathy, behaviour, and real human needs — designing businesses that work for customers, teams, and communities.

Framework Outcome

This approach enables organisations to create business models and services that are:

Desirable for people
Viable for the organisation
Feasible to deliver
Responsible in impact
Built to last

AI Design Transformation

AI transformation is not about adding technology everywhere. It is about redesigning how work happens.

We begin with a real business challenge: a process that is repetitive, fragmented or unnecessarily complex. We examine the people, information and decisions behind it before defining where AI can create meaningful value.

Process before technology

A weak process does not become stronger simply because AI is added to it.

We first understand and redesign the process as a whole. Only then do we determine what technology should handle, what people should decide and where human oversight must remain.

Human centred intelligence

AI can process information, recognise patterns and support action. It does not remove the need for human understanding, responsibility or judgement.

The objective is not to replace people, but to remove avoidable effort and create better conditions for thinking, deciding and delivering.

From assessment to implementation

Evidence: Our approach moves from process assessment and outcome definition to implementation, rollout and continuous improvement.

The work does not end with observations or recommendations. It translates understanding into an implementable solution that becomes part of the organisation's real way of working.

Responsible by design

The ability to automate something does not automatically make it useful or appropriate.

Every transformation must consider purpose, transparency, ownership and accountability from the beginning. These are not additions made after implementation. They are part of designing a system people can understand and use responsibly.

What we focus on

Understanding the process and its points of friction
Defining the intended business and human outcome
Identifying where AI can create meaningful value
Redesigning before automating
Establishing clear roles for people and technology
Implementing, learning and improving over time

Better processes. Clearer decisions. Human and artificial intelligence, designed to work together.